Long Live Play “Michael” – SONY #2

Lately I got a few questions per e-mail regarding the Long Live Play “Michael” Campaign by SONY. First off all – I’m not authorized to re-upload behind the scenes content or any related content from the project created by deutsch (Mullen Lowe Group). If you search the internet it is possible to find editing material and or content from the creation process. I deleted the obsolete pages, now  everyone gets a nice 404. Sorry it’s not my decision.

The following is literally old, I just updated the publicy available information from the deleted blog / bts entries.

Sony asked players to submit why they are the ultimate PlayStation gamer in 30 words or less – with a picture of themselves holding their PS3 controller.

“Michael” is a two-minute live-action film featuring characters from more than a dozen games that have appeared on PlayStation platforms. It begins with a pair of Second World War soldiers from Call of Duty parachuting through the night into a forest. The duo make their way through the shadows to a dimly lit pub, where they find PlayStation-exclusive heroes including God of War’s Kratos, Uncharted’s Nathan Drake, and LittleBigPlanet’s Sack Boy mingling with personalities from popular multi platform franchises including Portal, Assassin’s Creed, and Metal Gear Solid.

Sony wants to honor you and everyone who is a gamer that has helped build the PlayStation experience. Long Live Play honors gamers from all walks of life and recognizes you for making PlayStation who we are today. The Long Live Play campaign aired on national TV starting October 5th. in 2011. Can you see yourself on the wall?  You’re Michael. You’re one of the best – with the experience of playing a video game with a controller in your hand – all gathered together saluting “YOU” the PlayStation gamer.

It is our hope that this film showcases to all gamers the incredible characters and experiences that make PlayStation 3 the ultimate platform for people who love to game. You know that PlayStation has the industry’s best line-up of exclusive software titles, features highly immersive motion-control and 3D gaming, and free access to vast amounts of sports, movies, TV, games and more on PlayStation Network. Now, with your help, we’re spreading the word so the world knows that PlayStation continues to be the top destination for gaming.
Long Live Play!

The official video is no longer available directly through SONY Entertainment “issues”. This video was part of the “Long Live Play”- campaign. The Long Live Play campaign was developed at Deutsch, Los Angeles, by creatives Josh Fell, Ryan Rickey, Mike Bryce, Shannon McGlothin, Jason Elm and Sam Bergen, and agency producer Marisa Wasser.

Deutsch Inc. is an advertising agency founded as David Deutsch Associates, now the North American hub of the Lowe & Partners global network.

Awards
One Show 2012 – One Show Interactive Integrated Branding / Integrated Branding Campaign – Online Merit
Clio Awards 2012 – Interactive Interactive Campaign Bronze

PlayStation Blog
http://blog.us.playstation.com/

PLAYSTATION NATION
http://www.psnation.com/